Portsmouth, New Hampshire has a variety of fabulous shopping options—whatever your interests! Whether you’re looking for something specific or window shopping downtown, we’re confident these locally-owned boutiques will dazzle and delight you!

let’s shop ’til we drop, shall we??

Eye Look Optical 

Eyelook Optical is an eyeglass and sunglass destination that offers an assortment of unusual frames from around the world, while providing customers with beautiful designs that are hard to come by. Eyelook Optical is an optical boutique that focuses on beautiful, funky and unique eyewear fashion. They carry some known, and a lot of independent eyewear companies. The team thinks eyewear can be fun and fashionable. They have something for everyone and are very happy to help select the perfect frame or frames for your independent style. 


Downtown Portsmouth boutique Birch offers a true shopping experience complete with a friendly and knowledgable team, exquisite, light-filled interiors, and a beautiful selection of clothes and accessories from around the world!

Making Faces

Making Faces is a spacious boutique that offers all things beauty and lifestyle. From makeup and skincare lines to cozy clothes, cute accessories, candles, jewelry, gifts, and more, Making Faces offers so many “beauty”full things!

Wild Valentine

Wild Valentine is a boutique flower shop and studio offering semi-custom arrangements for special occasions and every day enjoyment! Handmade candles, coffee table books, cards, and gifts are also available in-store!

The Refill Station

The Refill Station is a low-waste ReFill shop committed to reducing our plastic footprint while providing sustainable, eco-friendly household products to our community. Boutique Owner Jess’ goal at The Refill Station is to create a collaborative space, where customers can share their thoughts and learn more about sustainable products and living an earth-friendly life.


New Hampshire Made is a downtown boutique featuring gifts, goodies, and artisan foods that are all made in the granite state! Shop locally-made jams, syrups, spreads, olive oils, tees, mugs, pillows, handcrafted homewares, and so much more!


SAULT New England is a lifestyle brand and retail boutique for men and women. Pop into this downtown shop and browse a variety of hip clothing, accessories, gifts, and cool New England goods! And if you find yourself in Boston, pop by Sault’s South End location too!


With a whimsical and happy aesthetic, Nest offers a variety of unique products, including antique and vintage refurbished furniture, vintage home decor, resale fashion, artisan jewelry, art, lighting, and more!


Duckfeet USA’s shoes are simple and functional, and have been handcrafted in Denmark since 1975. Each pair is made without the use of synthetic materials and made with exclusive Terracare leather sourced from Scandinavia. Duckfeet are for everyday, everyone and everywhere—visit the USA’s only Duckfeet showroom today!


Evie is a beautifully curated boho-chic boutique that offers an eclectic mix of apparel, accessories, and jewelry from all over the world!


Weekender House is a beautiful interior design boutique located in Portsmouth’s West End neighborhood. Shop everything from furniture and carpets to pillows, blankets, art, coastal home accents, and more!

Gus & Ruby Letterpress

Gus & Ruby Letterpress is a beautiful stationery boutique and letterpress print shop that sells cute-as-can-be products for the paper hound, creative artisan gifts, and stylish essentials for the home and office!

Inside Out

Inside Out carries the latest styles in men’s, women’s, kid’s, and baby fashion to keep us comfortable (and seriously stylish) through the changing seasons of New England! Plus, this downtown boutique carries footwear, jewelry, accessories, cookbooks, gifts, and more!


janegee is a welcoming well being boutique that offers a variety of products for living a natural, radiant, and healthy life! With a variety of inner beauty essentials, clean makeup, curated gifts, and janegee’s very own line of skincare products, there’s so much at our fingertips!


Specializing in board games of all types, as well as jigsaw puzzles, brainteasers, crosswords, kites, science kits, and children’s puzzles and games, Diversions Puzzles & Games strives to bring the community together with quality product, excellent service, and good, old-fashioned fun!

The Spice & Tea Exchange Of Portsmouth

Explore your inner chef and shop over 140 fine spices, 75+ hand-mixed seasoning blends, sugars, salts, teas, gourmet gifts and accessories at The Spice & Tea Exchange of Portsmouth!

Runner’s Alley 

Runner’s Alley is a store where all of us runners, walkers, and fitness enthusiasts can find the gear we want and advice we need to keep doing the activities we love! This shop also hosts group runs and knows about all local races!

Bull Moose Music

Bull Moose Music is an employee-owned retail chain that carries a variety of music, movies, books, games, records, and more!

Cotillion Bureau Vintage

Cotillion Bureau Vintage is home to a curated collection of vintage, upcycled, and artisan treasures—from statement jewelry and accessories, to unique, one-of-a-kind pieces of clothing! Cotillion Bureau is a body positive brand that welcomes and embraces people of all genders and sizes.

Société: Healing Teas & Apothecary

Société: Healing Teas & Apothecary draws upon holistic healing practices to create herbal skincare, delicious elixirs, healing teas, and beautiful aromatherapy mists to enhance beauty, health, and happiness. All products are locally made, plant-based, natural, sustainable, ethical, and made in small batches. 

Portsmouth Soap Company

Portsmouth Soap Company is a bright boutique selling handmade soaps and Seacoast-inspired bath products, accessories, and gift baskets. Ready to enjoy good, “clean”, natural fun?? Pamper yourself or a loved one with Portsmouth Soap Company’s handmade soaps, natural body scrubs, and lotions!


Whether you’re an experienced interior designer or decorating your apartment, you can find the perfect furniture for your space at Seavey’s Marketplace. This local furniture store in Portsmouth, New Hampshire’s West End neighborhood, sells furniture fit for a variety of interiors! If you’re looking for pieces with clean lines, bright colors and vintage-inspired shapes, this curated, locally-owned furniture store is the right place for you. 


As a small boutique in downtown portsmouth, Em&Elle takes pride in having a little something for everyone! With a main focus being to specialize in accessories and apparel for women of all ages, this downtown boutique also offers some of the softest stuffed animals for children and gifts for all! 

Good Vibes

Good Vibes is a Life is Good genuine neighborhood shoppe serving the local community in Portsmouth, New Hampshire. They’ve been in business since 2006, helping locals and visiting neighbors spread the power of optimism through Life is Good merchandise and its optimistic quotes. Stop in anytime to chat with the friendly staff and help them spread the love!


Avelon Home, Bliss Boutiques, Discover Portsmouth, Diversions, ESTA, Flower Kiosk, Footnotes, Hazel Boutique, Jardiniere, Linda Taylor Boutique, LIT Boutique, Moonshine, Off Piste, Opal & Oak, Otter Creek Homes, Pickwick’s, Prelude, Pretty Little Things, Scallops Mineral & Shell Emporium, Sea Bags, Stock & Spice, Sweet Pea, The Drift Collective, The Salt Cellar,Treehouse Toys, Nahcotta, Wear House, Wiglesworth’s Mercantile, Voyageur, Summer Sessions.