Do you ever have that feeling when you know you’re right where you’re supposed to be? The feeling when your passion matches up with your line of work? Well, that’s the case for Annie Loomis, the founder and girl boss behind Portsmouth’s top destination for all things beauty, Making Faces.


Annie is a natural when it comes to selecting the top makeup brands and offering “affordable luxe” for the modern day woman, so you may be surprised to find out how she got her start…


Ever since she was little, Annie loved makeup. In college, she studied Sports Marketing and pursued it as a career, doing internships and working in that field. While at work, Annie often found herself in the greenroom, watching people apply makeup on guests before they would appear on television. She soon realized that beauty was, in fact, her true calling and Annie switched career paths. With determination, hard work, and contagious energy, Annie quickly climbed the ranks, finishing school and creating our beloved shop, Making Faces.


The drive behind Making Faces first came from Annie’s desire to bring nationwide brands to the seacoast. From it’s downtown opening on Bow Street in 2002, this boutique has grown to sell an array of products ranging from cosmetics and skin care, to jewelry and apparel! Making Faces offers unique, specialty items in their retail shop as well as classes and services at their new location in Portsmouth’s up and coming (and thriving!) West End neighborhood.

Since moving to their new space (across from Weekender House) last year, Annie and the Making Faces girl gang couldn’t be happier – Portsmouth’s bustling West End includes the convenience of free parking and frequent local shoppers.


Annie loves living and owning her business on the seacoast and is grateful for all of the people who have come into her life since opening her boutique 13 years ago. She and the team appreciate the community’s support of local small businesses – yay us! What she loves most about the seacoast is the uniqueness of the community and all there is to see do, and learn here. Plus, the close proximity to the ocean, Boston, and the nearby mountains can’t be beat. I couldn’t agree more!


Annie was so sweet to not only give us a little sneak peek into her business but was also kind enough to share some fabulous insider tips…

Making Faces’ most popular product? Exfolikate by Kate Somerville. Have you tried it??

“It is important to know about skin care because makeup only looks as good as the skin it sits upon”.

“At every age, take care of your skin. Never give up on it, no matter your age or the season”.

And there you have it!


Thank you so much, Annie for your time and expertise!



*All photos c/o Making Faces’ Facebook Page.