Have you ever wondered how Gus & Ruby Letterpress came to be? I certainly have so I was very excited to sit down with co-owner, Sam, last week who was kind enough to give me a sneak peek into Portsmouth’s beautifully-chic downtown paper shop.


It all started in 2008. Sam and Whitney were working at an advertising firm in Portsmouth (where they met:) and, after a few years, left the corporate world to start a business of their own. Sam, a designer, and Whitney, the third generation of a family of printers; make a perfect duo and Gus & Ruby was born.


Sam and Whitney began a custom design studio for friends and family before opening up their first downtown storefront in 2009. Less than a year later, they moved to their current Congress Street location, where they showcase greeting cards, gifts, and stationery in a gorgeous, fun, light-filled setting. Behind their colorful downtown windows with bright blue trim, you’ll find their most popular items – Sydney Hale candles, festive greeting cards from a wall full of choices, and designs from Rifle Paper Co.


In addition to selling chic and tasteful paper goods, Sam and Whitney also create beautiful custom work for weddings and special occasions. Sam says she’s a “sap for for love stories”, and working with brides and grooms is one of her favorite parts of her job! Some of their designs have been featured in Martha Stewart Weddings, a huge accomplishment for both of them…#impressive.


Sam and Whitney love owning their business on the seacoast; they are grateful for the supportive community we have here that allows small local businesses to thrive. Yay seacoast!

Whenever I pop by Gus & Ruby to “get gifts for friends” it takes a lot of strength not to buy everything in the store…can anyone else relate??? We are so fortunate to have a fabulous shop like Gus & Ruby on the seacoast; thank you, Sam and Whitney, for bringing your tasteful shop and serious talents to our community!



*All Photos c/o Seacoast Lately and Gus&Ruby’s social media.